Workshops

Using Organic Search to Boost Performance

Held May 14, 2019

BrightEdge Technologies presented on the state of organic search in the Higher Ed market and reviewed critical best practices for Search Engine Optimization (SEO).

Key Takeaways:

  • Understand the state of organic search, its evolution, and how it ranks search results.
  • Understand what prospective students are searching for today and how gatech.edu is performing.
  • Understand how you affect SEO and how you can impact traffic/website performance.
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SEO and Analytics Workshops

Held Nov. 16, 2017

PowerPoint presentations and handouts from the recent SEO and Analytics workshops are available to download. Topics covered included SEO, strategy, content, and analytics.

The workshops were hosted by Cheyenne Throckmorton, CEO of Massive Reach and a Georgia Tech alumnus. Participants had the opportunity to test their new knowledge with hands-on challenges and expert guidance.

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